CRAFT
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7 MIN

FOCUS LOCKED · f/1.4
JNL
CRAFT
Our still life setup is a single softbox, a few cards and a lot of patience.
Where it starts
Every project begins with a stack of references, a blank grid and a few rules we try not to break. The rules change from project to project. The habit of writing them down does not.
We keep the first round small on purpose. Fewer options make for better conversations, and better conversations make for better work.
What we learned
Constraints are a gift. When we take something away, whether that is color, a typeface or a second light, the work gets clearer. The details start doing the talking.
If you are working on something similar, write to us. We like comparing notes.
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