( 02 ) — SERVICES
OBSCURA / SERVICES
INDEX: OBS / SRV / 006
( WHAT WE DO )
STRATEGY → LAUNCH
FOCUS LOCKED · f/1.4
SRV_01
ART DIRECTION
04 CORE PRACTICES ↓
FOCUS LOCKED · f/1.4
01
DISCIPLINE
01
Positioning, naming, visual identity and the guidelines that keep it consistent as you grow.
STRATEGY · NAMING · LOGO · GUIDELINES
FOCUS LOCKED · f/1.4
02
DISCIPLINE
02
Websites and product interfaces designed in systems, from first wireframe to the component library.
WEB · UI / UX · DESIGN SYSTEMS · FRAMER
FOCUS LOCKED · f/1.4
03
DISCIPLINE
03
Campaign concepts, set design, CGI and photography that make a brand feel physical.
CAMPAIGN · CGI · PHOTO · SET DESIGN
FOCUS LOCKED · f/1.4
04
DISCIPLINE
04
Launch films, motion identities and social systems built to move at the speed of your feed.
LAUNCH FILM · MOTION ID · SOCIAL · SOUND
MODEL 01 · 2 — 4 WEEKS
—
Brand audit & strategy
—
Identity refresh
—
One launch asset
—
Handover workshop
BEST FOR — NEW VENTURES
MODEL 02 · 8 — 12 WEEKS
—
Full identity system
—
Website in Framer
—
Launch film + social kit
—
Guidelines & templates
BEST FOR — GOING TO MARKET
MODEL 03 · ONGOING
—
Embedded design team
—
Monthly creative roadmap
—
Campaigns & product
—
Priority turnaround
BEST FOR — SCALING TEAMS