PRJ_05
OBSCURA / WORK / CASE STUDY
2025
CLIENT
Atlas, Lisbon
DISCIPLINE
CAMPAIGN
YEAR
2025

FOCUS LOCKED · f/1.4
PRJ_05
CAMPAIGN
The brief
Atlas came to us with a clear product and a fuzzy story. We spent the first two weeks listening: to the founders, to customers and to the people who make the thing.
What we made
Launch campaign for an electric scooter, from out-of-home to social cut-downs. Every piece was designed as part of one system, so the team can keep building after we leave.
Outcome
The work launched on time and has held up since. The team now ships new assets in days instead of weeks, using templates we built with them.
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